Healthy Eating
Introduction
Research background
Healthy eating is increasingly gaining importance in consumoers life worldwide. After conducting an exploratory quealitative study in 9 countries, GLOBAL decided to dig deeper into the findings, understand attitudes towards healthy eating and highlight differences in consumoer motives across 16 countries in 4 continents.
The project was coordinated by GLOBAL LINK.
Research goals
The purpose of the study is to better understand habits and attitudes towards healthy eating by quantifying trends detected in our recent exploratory study. The areas examined in clude:
• Attitudes / habits towards healthy eating
• Trends within healthy eating
• Opportunities and threats
• Differences between different demographic profiles
• Differences between countries and markets
Methodology
The research was conducted between June 28-July 19 with 500 participants in each of 16 countries:total sample 8,000.
The respondents were consumers aged 18-65 concerned with healthy eating. The field was centrally managed to ensure that any issues would be promptly addressed.