Introduction

Research background

Consumers’ media consumption habits continue to evolve in reaction to the proliferation of devices, services, social media channels, and other new media touchpoints.

Research goals

The goal of this research is to provide a deeper understanding of media consumption and how it is evolving.

• Gain insights into consumers’ engagement with different types of media content, including where and on what devices content is consumed

• Understand how media behaviors are changing over time

• Gauge the frequency of engaging with a wide range of media touchpoints, including key differences by country

Research methodology

• 15 minute online survey

• N=500 per country

• Age 18+ -balanced bygender/age

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